Black Swan Brewing Co.

A microbrewery and taproom that offers by the glass and retail sales of Black Swan beers in the downtown core of Stratford.

Address

144 Downie St, Stratford, ON

Grant Amount

$16,700

Total Project Cost

$21,487

"As a supplier to restaurants and bars, the closing and limited operation of these establishments impacted us significantly.  Our local clientele often tells us that while they love our core products, they would buy from us more frequently if we were able to produce and serve a larger variety of beers on tap at the brewery.  We verify that this is true each time we release a new product. This project will allow us to do just that; it will give us the ability to serve new beers and attract new and old customers to the taproom and for retail sales as well.  This project has also allowed us to alter our space in the taproom to allow for more guests to be seated socially-distanced (when we are allowed to do so) and allows for easier to clean surfaces for the safety of our guests and staff.  All of this gives us at Black Swan the ability to keep doing what we love doing and that is bringing people together through beer."

Ryan Stokes, Owner

Project Summary

Install walk-in cooler with built 12 tap draught system and C02 line. This system allows us to offer a larger variety to our customers and will also allow us to fill growlers to order so we can offer all beer styles in growlers and elixirs.

We also installed an easy-to-clean stainless steel counter and sandwich fridge to allow us to offer new snacks when we are allowed to welcome people back into the taproom.

https://black-swan-brewing.myshopify.com/

Key Impacts

• Allowed cross training of staff and keep people working during slow months

• Allowed new partnerships to begin with local businesses that will continue to be sustained for future needs

• Allow formation of relationships with local cider producers as company now has enough taps to offer cider as an option to its gluten free customers

• Project will bring in new customers who will also hopefully become friends as so many others have

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